The Business Networking Basics
Are you looking to get more business? Most business owners, particularly
in the start up businesses struggle to gain new clients. Here are some important points that will give you and idea as to how to approach the subject of obtaining new clients.
These points are from an e-book by: Fabienne L. Fredrickson.
1. Change your perception of networking ASAP
In this section, we look at all the myths and false direction that so-called
networking specialists have been teaching us for years. Many of their
teachings on networking either don’t apply to us, because we’re self-employed
and NOT looking for a job, and many are just not realistic in the real world.
Here, we set the record straight on what REALLY works for us in private
practice.
2. Prepare yourself to be COMPELLING and Client Attractive
You can go and network all you want, but if you haven’t taken the steps you
need to take to make your marketing message COMPELLING enough for
someone to want to work with you, then you might as well have stayed home.
In this section, you will learn step-by-step how to be really Client Attractive
when out there networking, so that you 1) don’t waste your time and 2) start
seeing some REAL results.
3. Fish EXACTLY where the fish are
This section will help you figure out where to reach your ideal clients and
strategic alliances where they can actually be found, in large numbers and
inexpensively, not by taking an ad-hoc approach. We also talk about how
OFTEN to network, which is something that comes up very frequently
4. Learn to break the ice and banish the fear of networking
If, by chance, you are someone who happens to be shy or introverted, this
section was created for YOU. It will teach you proven ways I’ve created and
used hundreds of times myself to get over the fear that networking in large
groups can sometimes bring up. We teach you the Ultimate Icebreaker, tactics
for networking with the right people without feeling overwhelmed or wanting to
run out of the event and go back home. This is for many people one of the
most powerful steps to take to start seeing clients coming in the door: feeling
the fear and doing it anyway, but this time, with proven techniques that
WORK.
Section 5. Know exactly what to do and say If you don’t know what to do and say in a networking group or at an event filled
with hundreds of people, you might just walk away with nothing, instead of
walking away with lots of potential clients and strategic alliances. This section
will teach you exactly what to say and do, along with scripts that really work,
to finalize change things around for you.
Section 6. Get long term results through Masterful Techniques
Finally, this section deals with all the fine details that masterful professionals of networking, those who’ve done it for years and been EXTREMELY
successful, use to keep their practice consistently full of clients, and their
pipelines continually filled with prospects. Any one of these steps will help you
do the same so that you too can quickly become a Networking Guru and reap
the benefits (in the form of new clients, in record time and consistently!)
7. Using social networks to get clients
Social media and networking platforms like Facebook, Twitter and LinkedIn are
receiving lots of attention as tools for Client Attraction – and it’s easy to spend
a lot of (wasted) time there. To attract ideal high paying clients from social
networks, it’s important to remember that the same rules apply for social
networks as they do for traditional marketing: giving value and building
relationships! This section covers how to use popular online social networking
tools to supplement the results you get from traditional offline networking.
Tray these methods and be sure that they won`t fail you.
To your success
Maria Kompanowski
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